Machine Learning and Artificial Intelligence in Marketing and Sales

Machine Learning and Artificial Intelligence in Marketing and Sales
Author: Niladri Syam
Publisher: Emerald Group Publishing
Total Pages: 177
Release: 2021-03-10
Genre: Business & Economics
ISBN: 1800438826

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Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.