Mailed It

Award-winning speakers and faculty Ashley Budd and Dayana Kibilds reveal the secrets to email marketing success Email is far from dead. With billions of emails sent to and from individuals around the world each day, there is more email now than ever before. Authors Ashley Budd and Dayana Kibilds long for the early “You’ve got mail!” days of email when writing and receiving messages was a joy. Today, readers describe their inbox experience as an overwhelming time suck. Mailed It! acknowledges that most emails are hard to read, hard to understand, and hard to care about. Readers spend mere seconds glancing at each email before they decide to engage, delete, or worse! The good news is that humans are predictable, and you can use tested email strategies and writing techniques to overcome modern inbox woes. Mailed It! changes everything by • showing how to craft and send the most effective emails possible, • assisting email marketers in improving results, • demonstrating how to use emails to build trusting relationships. Mailed It! isn’t about gimmicks. It’s about investing in email as a serious part of your marketing mix and setting up a solid foundation that works. Once you’ve done that, you won’t believe the results.