Management and Marketing for Improved Retail Competitiveness and Performance

Management and Marketing for Improved Retail Competitiveness and Performance
Author: Jose Duarte Santos
Publisher: Business Science Reference
Total Pages: 0
Release: 2023
Genre: Retail trade
ISBN: 9781668485743
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"The book's main purpose is to provide knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business"--


Management and Marketing for Improved Retail Competitiveness and Performance
Language: en
Pages: 476

Management and Marketing for Improved Retail Competitiveness and Performance

Authors: Santos, José Duarte
Categories: Business & Economics
Type: BOOK - Published: 2023-07-28 - Publisher: IGI Global

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The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Language: en
Pages: 315

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Authors: Jose Duarte Santos
Categories: Health services administration
Type: BOOK - Published: 2021 - Publisher:

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"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational a
Sales Management for Improved Organizational Competitiveness and Performance
Language: en
Pages: 392

Sales Management for Improved Organizational Competitiveness and Performance

Authors: Santos, José Duarte
Categories: Business & Economics
Type: BOOK - Published: 2022-05-27 - Publisher: IGI Global

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With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to im
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Language: en
Pages: 696

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Authors: Masengu, Reason
Categories: Business & Economics
Type: BOOK - Published: 2023-09-18 - Publisher: IGI Global

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In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic,
Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations
Language: en
Pages: 371

Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations

Authors: Chiu, Dickson K. W.
Categories: Science
Type: BOOK - Published: 2023-08-10 - Publisher: IGI Global

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The global economy and organizations are evolving to become service-oriented and driven by technology, and this is not just limited to commercial work. Further