Management of Electronic and Digital Media

Management of Electronic and Digital Media
Author: Alan B. Albarran
Publisher: Cengage Learning
Total Pages: 336
Release: 2011-12-01
Genre: Digital media
ISBN: 9781111836856

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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.


Management of Electronic and Digital Media
Language: en
Pages: 336
Authors: Alan B. Albarran
Categories: Digital media
Type: BOOK - Published: 2011-12-01 - Publisher: Cengage Learning

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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in th
Management of Electronic and Digital Media
Language: en
Pages: 0
Authors: Alan B. Albarran
Categories: Art
Type: BOOK - Published: 2016-01-01 - Publisher: Cengage Learning

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Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadershi
Management of Electronic and Digital Media
Language: en
Pages:
Authors: Alan Albarran
Categories:
Type: BOOK - Published: 2016 - Publisher:

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Managing Electronic Media
Language: en
Pages: 434
Authors: Joan Van Tassel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-09-10 - Publisher: Taylor & Francis

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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n
Managing Electronic Media
Language: en
Pages: 434
Authors: Joan M. Van Tassel
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Taylor & Francis

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The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, cent