Managing And Marketing Radical Innovations
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Managing and Marketing Radical Innovations
Author | : Birgitta Sandberg |
Publisher | : Routledge |
Total Pages | : 286 |
Release | : 2008-02-07 |
Genre | : Business & Economics |
ISBN | : 1134081316 |
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This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
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