Managing As Designing
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Managing as Designing
Author | : |
Publisher | : Stanford University Press |
Total Pages | : 312 |
Release | : 2004-07-28 |
Genre | : Business & Economics |
ISBN | : 0804767432 |
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The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.
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