Managing Business in a Multi-channel World

Managing Business in a Multi-channel World
Author: Timo Saarinen
Publisher: IGI Global
Total Pages: 347
Release: 2005-01-01
Genre: Business & Economics
ISBN: 1591406315
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Download Managing Business in a Multi-channel World Book in PDF, Epub and Kindle

This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.


Managing Business in a Multi-channel World
Language: en
Pages: 347

Managing Business in a Multi-channel World

Authors: Timo Saarinen
Categories: Business & Economics
Type: BOOK - Published: 2005-01-01 - Publisher: IGI Global

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This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.
Getting Multi-Channel Distribution Right
Language: en
Pages: 387

Getting Multi-Channel Distribution Right

Authors: Kusum L. Ailawadi
Categories: Business & Economics
Type: BOOK - Published: 2020-04-14 - Publisher: John Wiley & Sons

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Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and rel
The Multichannel Challenge
Language: en
Pages: 242

The Multichannel Challenge

Authors: Hugh Wilson
Categories: Business & Economics
Type: BOOK - Published: 2008-05-12 - Publisher: Routledge

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While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Dire
The Multichannel Challenge
Language: en
Pages: 242

The Multichannel Challenge

Authors: Hugh Wilson
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Routledge

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While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct
Strategy on Multiple Channels - Customer Relationships as a driving force for a multi-channel strategy: a view on today and tomorrow at VESTMANLANDS LÄNS TIDING
Language: en
Pages: 85

Strategy on Multiple Channels - Customer Relationships as a driving force for a multi-channel strategy: a view on today and tomorrow at VESTMANLANDS LÄNS TIDING

Authors: Manja Ledderhos
Categories: Business & Economics
Type: BOOK - Published: 2003-06-30 - Publisher: GRIN Verlag

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Bachelor Thesis from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (ECTS Credits) , VG (Schwed.), Mälardal