Managing Consumer Resistance to Innovations

Managing Consumer Resistance to Innovations
Author: Machiel Jan Reinders
Publisher: Rozenberg Publishers
Total Pages: 140
Release: 2010
Genre:
ISBN: 903610176X

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Managing Consumer Resistance to Innovations
Language: en
Pages: 140
Authors: Machiel Jan Reinders
Categories:
Type: BOOK - Published: 2010 - Publisher: Rozenberg Publishers

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Handbook of Research on Contemporary Consumerism
Language: en
Pages: 361
Authors: Kaufmann, Hans Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

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Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Con
Resistance to Innovation
Language: en
Pages: 212
Authors: Shaul Oreg
Categories: Business & Economics
Type: BOOK - Published: 2015-06-12 - Publisher: University of Chicago Press

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Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce t
Consumer Resistance to Innovations
Language: en
Pages:
Authors: Nadine Hietschold
Categories:
Type: BOOK - Published: 2017 - Publisher:

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Applying Innovation
Language: en
Pages: 425
Authors: David O′Sullivan
Categories: Business & Economics
Type: BOOK - Published: 2008-06-23 - Publisher: SAGE Publications

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A step-by-step approach to applying high-impact innovation principles in any organization Innovation is an important force in creating and sustaining organizati