Managing Customer Relationships
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Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of
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MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks,
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Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the
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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai
