Managing Customers As Investments The Strategic Value Of Customers In The Long Run
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Managing Customers as Investments
Author | : Sunil Gupta |
Publisher | : Wharton School Pub |
Total Pages | : 205 |
Release | : 2005-01-01 |
Genre | : Business & Economics |
ISBN | : 9780131428959 |
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Linking customer lifetime value to business value, powerful techniques for both executives and investors.
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