Managing Electronic Media
Language: en
Pages: 434
Authors: Joan Van Tassel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-09-10 - Publisher: Taylor & Francis

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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n
Managing Electronic Media
Language: en
Pages: 434
Authors: Joan M. Van Tassel
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Taylor & Francis

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The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, cent
Electronic Media Management, Revised
Language: en
Pages: 485
Authors: Peter Pringle
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-06-26 - Publisher: Taylor & Francis

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an impo
Management of Electronic Media
Language: en
Pages: 360
Authors: Alan B. Albarran
Categories: Art
Type: BOOK - Published: 1997 - Publisher:

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Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. I
Management of Electronic and Digital Media
Language: en
Pages: 336
Authors: Alan B. Albarran
Categories: Digital media
Type: BOOK - Published: 2011-12-01 - Publisher: Cengage Learning

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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in th