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The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
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The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models f
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The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models f
This monograph is based on an extensive dataset and a very well documented case study. Such a wealth of empirical material provides an ideal ground to test theo
