Managing Public Relations

Managing Public Relations
Author: James E. Grunig
Publisher: Wadsworth Publishing Company
Total Pages: 550
Release: 1984-01-01
Genre: Business & Economics
ISBN: 9780030583377
GET BOOK

Download Managing Public Relations Book in PDF, Epub and Kindle

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.


Managing Public Relations
Language: en
Pages: 550

Managing Public Relations

Authors: James E. Grunig
Categories: Business & Economics
Type: BOOK - Published: 1984-01-01 - Publisher: Wadsworth Publishing Company

GET EBOOK

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well
Planning and Managing Public Relations Campaigns
Language: en
Pages: 200

Planning and Managing Public Relations Campaigns

Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers

GET EBOOK

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Managing Public Relations and Brand Image through Social Media
Language: en
Pages: 378

Managing Public Relations and Brand Image through Social Media

Authors: Singh, Anurag
Categories: Business & Economics
Type: BOOK - Published: 2016-05-16 - Publisher: IGI Global

GET EBOOK

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput
Managing Public Relations
Language: en
Pages: 352

Managing Public Relations

Authors: Peter M. Smudde
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-11-01 - Publisher: Oxford University Press, USA

GET EBOOK

Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addre
Essentials of Public Relations Management
Language: en
Pages: 196

Essentials of Public Relations Management

Authors: Edward J. Lordan
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Rowman & Littlefield

GET EBOOK

Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, techn