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Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technolo
Let Ettlie show you how to take charge of technological change! Technological change is inevitable, but how you respond to change is not. Now, with Ettlie's Man
Designed for courses within business, engineering, and executive education programs, The Human Side of Managing Technological Innovation provides a variety of a
Managing technological innovations and related policy and strategy issues have been a central focus of the new millennium. This book series presents an interdis
