Market Evolution in Developing Countries

Market Evolution in Developing Countries
Author: Subhash C. Jain
Publisher: Psychology Press
Total Pages: 344
Release: 1993
Genre: India
ISBN: 1560243600

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Constructs a model of market evolution based on the behavior of advanced economies, and uses it to predict the emergence of a mass market in India. Describing how markets at various stages of development offer different opportunities and require different strategies, suggests how US business can capitalize on the Indian market and how the governmen