Market Research and Analysis

Market Research and Analysis
Author: Donald R. Lehmann
Publisher: McGraw-Hill/Irwin
Total Pages: 840
Release: 1985
Genre: Business & Economics
ISBN:

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Market Research and Analysis
Language: en
Pages: 840
Authors: Donald R. Lehmann
Categories: Business & Economics
Type: BOOK - Published: 1985 - Publisher: McGraw-Hill/Irwin

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R for Marketing Research and Analytics
Language: en
Pages: 0
Authors: Chris Chapman
Categories: Business & Economics
Type: BOOK - Published: 2015-03-25 - Publisher: Springer

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This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi
New Methods of Market Research and Analysis
Language: en
Pages: 208
Authors: G. Scott Erickson
Categories: Business & Economics
Type: BOOK - Published: 2017-10-27 - Publisher: Edward Elgar Publishing

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New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional rese
Market Research
Language: en
Pages: 429
Authors: Erik Mooi
Categories: Business & Economics
Type: BOOK - Published: 2017-11-01 - Publisher: Springer

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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly usin
Market Research and Analysis
Language: en
Pages: 912
Authors: Donald R. Lehmann
Categories: Marketing research
Type: BOOK - Published: 1989 - Publisher: McGraw-Hill/Irwin

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