Market Research Handbook
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The Handbook of Marketing Research
| Author | : Rajiv Grover |
| Publisher | : SAGE |
| Total Pages | : 726 |
| Release | : 2006-06-23 |
| Genre | : Business & Economics |
| ISBN | : 9781412909976 |
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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
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