The Marketing Book
Language: en
Pages: 907
Authors: Michael J. Baker
Categories: Business & Economics
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it
R.E.D. Marketing
Language: en
Pages: 289
Authors: Greg Creed
Categories: Business & Economics
Type: BOOK - Published: 2021-06-08 - Publisher: HarperCollins Leadership

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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Y
The B2B Social Media Book
Language: en
Pages: 216
Authors: Kipp Bodnar
Categories: Business & Economics
Type: BOOK - Published: 2011-12-20 - Publisher: John Wiley & Sons

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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d
The Social Media Marketing Book
Language: en
Pages: 245
Authors: Dan Zarrella
Categories: Computers
Type: BOOK - Published: 2009-11-13 - Publisher: "O'Reilly Media, Inc."

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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi
Lost and Founder
Language: en
Pages: 321
Authors: Rand Fishkin
Categories: Business & Economics
Type: BOOK - Published: 2024-05-14 - Publisher: Penguin Group

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Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and h