Marketing And Branding In Higher Education Institute
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How to Market a University
Author | : Teresa Flannery |
Publisher | : Johns Hopkins University Press |
Total Pages | : 257 |
Release | : 2021-01-12 |
Genre | : Education |
ISBN | : 1421440342 |
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How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
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Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2021-01-12 - Publisher: Johns Hopkins University Press
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t
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This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex
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Dr. Seyed Mohammad Mohajer, author of this book, for the first time, on the subject of SEM (Student Experience Management) and TEM :(Teacher Experience Manageme
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"Brand management is of great importance in the ever-changing landscape of higher education as institutional branding considerations aimed at differentiating an
Language: en
Pages: 276
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Type: BOOK - Published: 2019-02-13 - Publisher: Routledge
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of