Marketing by the Numbers

Marketing by the Numbers
Author: Leland Harden
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 257
Release: 2011
Genre: Business & Economics
ISBN: 0814416209

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Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.


Marketing by the Numbers
Language: en
Pages: 257
Authors: Leland Harden
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: AMACOM Div American Mgmt Assn

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Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determin
Managing Your Business with 7 Key Numbers
Language: en
Pages: 206
Authors: Jeffrey Kenneth Prager
Categories: Business & Economics
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Use 7 Key Numbers to help you earn greater profits with less time and energy Many builders and contractors struggle to get a clear picture of where their busine
Trading by Numbers
Language: en
Pages: 185
Authors: Rick Swope
Categories: Business & Economics
Type: BOOK - Published: 2012-02-03 - Publisher: John Wiley & Sons

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Get the E*Trade experts' inside track on playing the markets For retail traders, knowing which possible strategies to employ when has always been a challenge. T
Data-Driven Marketing
Language: en
Pages: 325
Authors: Mark Jeffery
Categories: Business & Economics
Type: BOOK - Published: 2010-02-08 - Publisher: John Wiley & Sons

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment
Simple Numbers, Straight Talk, Big Profits!
Language: en
Pages: 0
Authors: Gregory Burges Crabtree
Categories: Small business
Type: BOOK - Published: 2014-04-13 - Publisher:

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Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the n