Marketing Countries Places And Place Associated Brands
Download Marketing Countries Places And Place Associated Brands full books in PDF, epub, and Kindle. Read online free Marketing Countries Places And Place Associated Brands ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Marketing Countries, Places, and Place-associated Brands
Author | : Papadopoulos, Nicolas |
Publisher | : Edward Elgar Publishing |
Total Pages | : 392 |
Release | : 2021-09-14 |
Genre | : Business & Economics |
ISBN | : 1839107375 |
Download Marketing Countries, Places, and Place-associated Brands Book in PDF, Epub and Kindle
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Marketing Countries, Places, and Place-associated Brands Related Books
Pages: 392
Pages: 0
Pages: 212
Pages: 335
Pages: 234