Marketing Decision Making: a Model Building Approach

Marketing Decision Making: a Model Building Approach
Author: Philip Kotler
Publisher: Holt McDougal
Total Pages: 744
Release: 1971
Genre: Business & Economics
ISBN:
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Marketing Decision Making: a Model Building Approach
Language: en
Pages: 744

Marketing Decision Making: a Model Building Approach

Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 1971 - Publisher: Holt McDougal

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Marketing Decision Making
Language: en
Pages: 904

Marketing Decision Making

Authors: Gary L. Lilien
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: HarperCollins Publishers

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Instructor's manual for
Language: en
Pages: 111

Instructor's manual for "Marketing Decision Making : a model building approach"

Authors: Philip Kotler
Categories: Marketing
Type: BOOK - Published: 1971 - Publisher:

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Handbook of Marketing Decision Models
Language: en
Pages: 621

Handbook of Marketing Decision Models

Authors: Berend Wierenga
Categories: Business & Economics
Type: BOOK - Published: 2008-09-11 - Publisher: Springer Science & Business Media

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol
Building Models for Marketing Decisions
Language: en
Pages: 642

Building Models for Marketing Decisions

Authors: Peter S.H. Leeflang
Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision