Marketing Decision Making and Decision Support

Marketing Decision Making and Decision Support
Author: Gerrit H. van Bruggen
Publisher: Now Publishers Inc
Total Pages: 136
Release: 2010
Genre: Business & Economics
ISBN: 1601983689
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Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.


Marketing Decision Making and Decision Support
Language: en
Pages: 136

Marketing Decision Making and Decision Support

Authors: Gerrit H. van Bruggen
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Now Publishers Inc

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Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help
Intelligent Support Systems for Marketing Decisions
Language: en
Pages: 517

Intelligent Support Systems for Marketing Decisions

Authors: Nikolaos F. Matsatsinis
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

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Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a c
Marketing Decision Making and Decision Support
Language: en
Pages: 126

Marketing Decision Making and Decision Support

Authors: Gerrit Harm van Bruggen
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2010 - Publisher:

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Marketing management support systems (MMSS) are computer-enabled devices that help marketers to make better decisions. Marketing processes can be quite complex,
Marketing Management Support Systems
Language: en
Pages: 349

Marketing Management Support Systems

Authors: Berend Wierenga
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information
Digital Marketing Strategies and Models for Competitive Business
Language: en
Pages: 240

Digital Marketing Strategies and Models for Competitive Business

Authors: Pinto, Filipe Mota
Categories: Business & Economics
Type: BOOK - Published: 2020-03-27 - Publisher: IGI Global

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Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add