Marketing Decision Making and the Management of Pricing

Marketing Decision Making and the Management of Pricing
Author: Rajagopal
Publisher: IGI Global
Total Pages: 274
Release: 2013-05-31
Genre: Business & Economics
ISBN: 1466640952

Download Marketing Decision Making and the Management of Pricing Book in PDF, Epub and Kindle

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.


Marketing Decision Making and the Management of Pricing
Language: en
Pages: 274
Authors: Rajagopal
Categories: Business & Economics
Type: BOOK - Published: 2013-05-31 - Publisher: IGI Global

GET EBOOK

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leade
Marketing Decision Making: a Model Building Approach
Language: en
Pages: 744
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 1971 - Publisher: Holt McDougal

GET EBOOK

Marketing Management
Language: en
Pages: 628
Authors: Harper W. Boyd
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher:

GET EBOOK

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offe
Price Management
Language: en
Pages: 569
Authors: Hermann Simon
Categories: Business & Economics
Type: BOOK - Published: 2018-12-11 - Publisher: Springer

GET EBOOK

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers al
Marketing Decision Making and Decision Support
Language: en
Pages: 136
Authors: Gerrit H. van Bruggen
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Now Publishers Inc

GET EBOOK

Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help