Marketing For Schools
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Marketing for Schools
| Author | : Ian G. Evans |
| Publisher | : Burns & Oates |
| Total Pages | : 168 |
| Release | : 1995 |
| Genre | : Education |
| ISBN | : |
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Introduces the principles and philosophies of marketing for schools, and the concepts of supply and demand, segmentation and buying behaviour. The author goes on to cover advanced approaches, marketing research methods particularly suitable for schools, and strategic analysis and planning.
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