Marketing Identities Through Language
Language: en
Pages: 300

Marketing Identities Through Language

Authors: E. Martin
Categories: Business & Economics
Type: BOOK - Published: 2005-11-30 - Publisher: Springer

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in t
Foreign Languages in Advertising
Language: en
Pages: 263

Foreign Languages in Advertising

Authors: Jos Hornikx
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-12-17 - Publisher: Springer Nature

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This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke
Advertising as Multilingual Communication
Language: en
Pages: 221

Advertising as Multilingual Communication

Authors: H. Kelly-Holmes
Categories: Business & Economics
Type: BOOK - Published: 2016-01-11 - Publisher: Springer

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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis
SOCIOLINGUISTICS OF MARKETING
Language: en
Pages:

SOCIOLINGUISTICS OF MARKETING

Authors: HELEN. KELLY-HOLMES
Categories:
Type: BOOK - Published: - Publisher:

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Language and Identity
Language: en
Pages: 250

Language and Identity

Authors: David Evans
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-12-18 - Publisher: Bloomsbury Publishing

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Language not only expresses identities but also constructs them. Starting from that point, Language and Identity examines the interrelationships between languag