Marketing in the 21st Century and Beyond

Marketing in the 21st Century and Beyond
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
Total Pages: 276
Release: 2012-11-12
Genre: Business & Economics
ISBN: 1440828539

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This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.


Marketing in the 21st Century and Beyond
Language: en
Pages: 276
Authors: Bruce D. Keillor
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Bloomsbury Publishing USA

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This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume
Marketing in the 21st Century and Beyond
Language: en
Pages: 405
Authors: Bruce D. Keillor
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Bloomsbury Publishing USA

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This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume
Social Marketing in the 21st Century
Language: en
Pages: 284
Authors: Alan R. Andreasen
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE

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This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach
Global Market/Marketing Research in 21st Century and Beyond
Language: en
Pages: 0
Authors: Dan Vivek Nathan MBA MSc B. A FCIM (U. K)
Categories: Business & Economics
Type: BOOK - Published: 2022-10-14 - Publisher:

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From reviews of Global Market/Marketing Research in 21st Century and Beyond: "This comprehensive book provides a new platform for global market/marketing resear
Global Market/Marketing Research in 21st Century and Beyond
Language: en
Pages: 195
Authors: Dan Vivek Nathan
Categories:
Type: BOOK - Published: 2020-12-11 - Publisher:

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Companies in global marketing need to gather information to onset which countries target segments offer the most appealing opportunities, and to determine how r