Marketing In The Boardroom
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Language: en
Pages: 223
Pages: 223
Type: BOOK - Published: 2017-04-07 - Publisher: Routledge
It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when com
Language: en
Pages: 310
Pages: 310
Type: BOOK - Published: 2009-10-06 - Publisher: Harper Collins
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in w
Language: en
Pages: 269
Pages: 269
Type: BOOK - Published: 2003-06-28 - Publisher: St. Martin's Griffin
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the le
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2021-05-25 - Publisher: Forbesbooks
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book ab
Language: en
Pages: 246
Pages: 246
Type: BOOK - Published: 2023-02-06 - Publisher: Penguin Random House India Private Limited
Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessivel
