Marketing In The Cyber Era
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Marketing in the Cyber Era: Strategies and Emerging Trends
Author | : Ghorbani, Ali |
Publisher | : IGI Global |
Total Pages | : 357 |
Release | : 2013-12-31 |
Genre | : Business & Economics |
ISBN | : 1466648651 |
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The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
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