Marketing In The International Aerospace Industry
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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to a
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The aerospace industry has undergone tremendous change in recent years. Always something of an anomaly, due to its critical role in national economies and in na
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2011 Updated Reprint. Updated Annually. Australia Aviation and Aerospace Industry Handbook