Marketing Information Products and Services

Marketing Information Products and Services
Author: International Development Research Centre (Canada)
Publisher: IDRC
Total Pages: 483
Release: 1999
Genre: Business & Economics
ISBN: 0889368171

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Contributed articles presented at a workshop held in 1994.


Marketing Information Products and Services
Language: en
Pages: 483
Authors: International Development Research Centre (Canada)
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: IDRC

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Contributed articles presented at a workshop held in 1994.
Marketing Library and Information Services: International Perspectives
Language: en
Pages: 436
Authors: Dinesh K. Gupta
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2006-05-02 - Publisher: Walter de Gruyter

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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries
Information Sources on Marketing New Products
Language: en
Pages: 28
Authors: United States. Business and Defense Services Administration
Categories: Marketing
Type: BOOK - Published: 1969 - Publisher:

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Marketing IT Products and Services
Language: en
Pages: 336
Authors: Jessica Keyes
Categories: Business & Economics
Type: BOOK - Published: 2009-09-14 - Publisher: CRC Press

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Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique se
Creating and Marketing New Products and Services
Language: en
Pages: 414
Authors: Rosanna Garcia
Categories: Business & Economics
Type: BOOK - Published: 2014-04-11 - Publisher: CRC Press

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This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketpla