Marketing Management And Strategy
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Marketing Management and Strategy
| Author | : Peter Doyle |
| Publisher | : Pearson Education |
| Total Pages | : 482 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780273693987 |
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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
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Includes glossary, name index, company index, subject index
