Hospitality Marketing Management
Language: en
Pages: 386
Authors: David C. Bojanic
Categories: Business & Economics
Type: BOOK - Published: 2016-11-16 - Publisher: Wiley Global Education

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Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit
Handbook of Hospitality Marketing Management
Language: en
Pages: 576
Authors: Haemoon Oh
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Hospitality Marketing Management
Language: en
Pages: 424
Authors: Robert D. Reid
Categories: Business & Economics
Type: BOOK - Published: 1989 - Publisher: Van Nostrand Reinhold Company

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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality
Hospitality Marketing Management
Language: en
Pages: 673
Authors: Robert D. Reid
Categories: Business & Economics
Type: BOOK - Published: 2009-02-09 - Publisher: John Wiley and Sons

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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali
Marketing Leadership in Hospitality and Tourism
Language: en
Pages: 662
Authors: Stowe Shoemaker
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Prentice Hall

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How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a l