Marketing Management Global Edition
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Marketing Management
| Author | : Philip Kotler |
| Publisher | : Pearson UK |
| Total Pages | : 1199 |
| Release | : 2019-07-12 |
| Genre | : Business & Economics |
| ISBN | : 1292248467 |
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The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
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Type: BOOK - Published: 2019-07-12 - Publisher: Pearson UK
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev,
