Marketing Management In The 21st Century
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Marketing Management in the 21st Century
| Author | : Noel Capon |
| Publisher | : |
| Total Pages | : 660 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : |
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This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.
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