Marketing Management In Turkey
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Marketing Management in Turkey
| Author | : Selcen Ozturkcan |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 480 |
| Release | : 2018-07-30 |
| Genre | : Business & Economics |
| ISBN | : 1787439275 |
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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
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