Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
Total Pages: 584
Release: 2010
Genre: Business & Economics
ISBN: 9780136049968
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Download Marketing of High-technology Products and Innovations Book in PDF, Epub and Kindle

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.


Marketing of High-technology Products and Innovations
Language: en
Pages: 584

Marketing of High-technology Products and Innovations

Authors: Jakki J. Mohr
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Prentice Hall

GET EBOOK

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small
Marketing of High-Technology Products and Innovations
Language: en
Pages: 476

Marketing of High-Technology Products and Innovations

Authors: Mohr
Categories:
Type: BOOK - Published: 2006-09 - Publisher: Pearson Education India

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Strategic Marketing for High Technology Products
Language: en
Pages: 211

Strategic Marketing for High Technology Products

Authors: Thomas Fotiadis
Categories: Business & Economics
Type: BOOK - Published: 2018-05-08 - Publisher: Routledge

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In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to
Marketing High Technology
Language: en
Pages: 235

Marketing High Technology

Authors: William H. Davidow
Categories: Business & Economics
Type: BOOK - Published: 1986-06-02 - Publisher: Simon and Schuster

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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma
The Marketing of Technology Intensive Products and Services
Language: en
Pages: 229

The Marketing of Technology Intensive Products and Services

Authors: Patrick Corsi
Categories: Business & Economics
Type: BOOK - Published: 2013-03-04 - Publisher: John Wiley & Sons

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This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide