Marketing Of Olympic Sport Organisations
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Olympic Marketing
| Author | : Alain Ferrand |
| Publisher | : Routledge |
| Total Pages | : 298 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 0415587875 |
Download Olympic Marketing Book in PDF, Epub and Kindle
The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
Olympic Marketing Related Books
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2005 - Publisher: Human Kinetics Publishers
"Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuabl
Language: en
Pages: 298
Pages: 298
Type: BOOK - Published: 2012-07-26 - Publisher: Routledge
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC
Language: en
Pages: 255
Pages: 255
Type: BOOK - Published: 2020 - Publisher:
The aim of this book is to present, in a simple and practical way, the current knowledge of management that has been developed by and for Olympic Sport Organisa
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2012-01-11 - Publisher: John Wiley & Sons
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated sec
Language: en
Pages: 354
Pages: 354
Type: BOOK - Published: 2015-08-15 - Publisher:
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the w
