Marketing Planning & Strategy

Marketing Planning & Strategy
Author: John Dawes
Publisher: SAGE
Total Pages: 297
Release: 2021-08-11
Genre: Business & Economics
ISBN: 1529766273
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Download Marketing Planning & Strategy Book in PDF, Epub and Kindle

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.


Marketing Planning & Strategy
Language: en
Pages: 297

Marketing Planning & Strategy

Authors: John Dawes
Categories: Business & Economics
Type: BOOK - Published: 2021-08-11 - Publisher: SAGE

GET EBOOK

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme
Strategic Marketing Planning
Language: en
Pages: 552

Strategic Marketing Planning

Authors: Richard M.S. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge

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Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear stru
Strategic Marketing Management
Language: en
Pages: 884

Strategic Marketing Management

Authors: Richard M.S. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2012-08-06 - Publisher: Routledge

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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive cove
How to Develop a Strategic Marketing Plan
Language: en
Pages: 403

How to Develop a Strategic Marketing Plan

Authors: Norton Paley
Categories: Business & Economics
Type: BOOK - Published: 2017-09-29 - Publisher: Routledge

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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that fir
The Marketing Plan
Language: en
Pages: 340

The Marketing Plan

Authors: William M. Luther
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: AMACOM Div American Mgmt Assn

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Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing P