Marketing Research Methods

Marketing Research Methods
Author: Mercedes Esteban-Bravo
Publisher: Cambridge University Press
Total Pages: 883
Release: 2021-01-28
Genre: Business & Economics
ISBN: 1108834981

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.


Marketing Research Methods
Language: en
Pages: 883
Authors: Mercedes Esteban-Bravo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Research Methodology in Marketing
Language: en
Pages: 242
Authors: Martin Eisend
Categories: Business & Economics
Type: BOOK - Published: 2019-03-01 - Publisher: Springer

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This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors ex
Qualitative Marketing Research
Language: en
Pages: 255
Authors: David Carson
Categories: Business & Economics
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE

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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Essentials of Marketing Research
Language: en
Pages: 521
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Alternative Market Research Methods
Language: en
Pages: 497
Authors: Alison Lawson
Categories: Business & Economics
Type: BOOK - Published: 2016-09-13 - Publisher: Routledge

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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan