Marketing Research: Tools and Techniques

Marketing Research: Tools and Techniques
Author: Nigel Bradley
Publisher: Oxford University Press
Total Pages: 548
Release: 2013-03-07
Genre: Business & Economics
ISBN: 019965509X
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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.


Marketing Research: Tools and Techniques
Language: en
Pages: 548

Marketing Research: Tools and Techniques

Authors: Nigel Bradley
Categories: Business & Economics
Type: BOOK - Published: 2013-03-07 - Publisher: Oxford University Press

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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional p
Marketing Research Methods
Language: en
Pages: 883

Marketing Research Methods

Authors: Mercedes Esteban-Bravo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Market Research Matters
Language: en
Pages: 330

Market Research Matters

Authors: Robert S. Duboff
Categories: Business & Economics
Type: BOOK - Published: 2000-03-20 - Publisher: John Wiley & Sons

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Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the busi
The Handbook of Online and Social Media Research
Language: en
Pages: 486

The Handbook of Online and Social Media Research

Authors: Ray Poynter
Categories: Business & Economics
Type: BOOK - Published: 2010-08-27 - Publisher: John Wiley & Sons

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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how th
Marketing Research
Language: en
Pages: 555

Marketing Research

Authors: Nigel Bradley
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Oxford University Press, USA

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This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Market