Marketing Strategy For The Creative And Cultural Industries
Download Marketing Strategy For The Creative And Cultural Industries full books in PDF, epub, and Kindle. Read online free Marketing Strategy For The Creative And Cultural Industries ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Marketing Strategy for the Creative and Cultural Industries
Author | : Bonita M. Kolb |
Publisher | : |
Total Pages | : 0 |
Release | : 2016 |
Genre | : Arts |
ISBN | : 9781138913639 |
Download Marketing Strategy for the Creative and Cultural Industries Book in PDF, Epub and Kindle
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing principles which may be applied across the board, sector-contextual understanding can make a significant difference. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries by: taking a strategic approach to developing marketing plans; bringing together strategic planning, market research, goal setting, and marketing theory and practice; explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.