Marketing The Sports Organisation
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Marketing the Sports Organisation
| Author | : Alain Ferrand |
| Publisher | : Routledge |
| Total Pages | : 320 |
| Release | : 2008-08-27 |
| Genre | : Business & Economics |
| ISBN | : 1134053444 |
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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Marketing the Sports Organisation Related Books
Language: en
Pages: 320
Pages: 320
Type: BOOK - Published: 2008-08-27 - Publisher: Routledge
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a
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Pages: 320
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Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing
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Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationshi
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Pages: 329
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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport managem
