Marketing to Libraries for the New Millennium

Marketing to Libraries for the New Millennium
Author: Hendrik Edelman
Publisher: ALCTS Papers on Library Technical Services and Collections
Total Pages: 220
Release: 2002
Genre: Business & Economics
ISBN:
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Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.


Marketing to Libraries for the New Millennium
Language: en
Pages: 220

Marketing to Libraries for the New Millennium

Authors: Hendrik Edelman
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: ALCTS Papers on Library Technical Services and Collections

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Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisiti
Marketing for Special and Academic Libraries
Language: en
Pages: 179

Marketing for Special and Academic Libraries

Authors: Valerie S. Gordon
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-03-15 - Publisher: Rowman & Littlefield

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Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian
Marketing and Outreach for the Academic Library
Language: en
Pages: 165

Marketing and Outreach for the Academic Library

Authors: Bradford Lee Eden
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-05-12 - Publisher: Rowman & Littlefield

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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the
Management of Libraries in the New Millennium
Language: en
Pages: 240

Management of Libraries in the New Millennium

Authors: Dr. Dinesh Kumar Kaushik
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2022-03-06 - Publisher: K.K. Publications

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Management of Libraries in the New Millennium Due to rising costs and insufficient funds, expending and increasing complexity of information forced the libraria
Marketing for the New Millennium
Language: en
Pages: 0

Marketing for the New Millennium

Authors: Jay W. Tolman
Categories: Communication in marketing
Type: BOOK - Published: 1998 - Publisher:

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A hands-on guide that not only defines methods by which you can reach your marketing goals, but also presents real world examples to learn from. The book shows