Mass Communication Research Methods
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Mass Communication Research Methods
Author | : Anders Hansen |
Publisher | : SAGE Publications Limited |
Total Pages | : 448 |
Release | : 2009-02-03 |
Genre | : Reference |
ISBN | : |
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This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
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Language: en
Pages: 448
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Type: BOOK - Published: 2009-02-03 - Publisher: SAGE Publications Limited
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Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights
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Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal rese
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Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to appr
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Type: BOOK - Published: 2015-10-23 - Publisher: Routledge
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qual