Mastering Business Planning And Strategy

This is the ideal book for anyone seeking an introduction to business planning and strategic thinking that is both comprehensive and accessible. Paul Elkin explains all the key concepts, skills and techniques for developing successful business plans and strategies in a way that will leave you fully prepared to apply them in practice. Leading businesses tend to concentrate on three areas: how to ensure they satisfy customer needs, how to achieve and maintain competitive advantage and how to develop and build on the company s strengths. Directed at meeting these objectives, the book provides valuable techniques for: " Profiting your business " Powerful strategic thinking " Focused option appraisal " Effective decision making " Analyzing the market and your competitors. Throughout a system of icons highlight various aspects of the book to show whether they are Activities, Action checklists. Key management concepts, key questions or key learning points. Mastering business planning and strategy is an outstanding introduction to the subject, providing both depth and clarity.