Mastering Marketing Agility
Language: en
Pages: 207
Authors: Andrea Fryrear
Categories: Business & Economics
Type: BOOK - Published: 2020-07-07 - Publisher: Berrett-Koehler Publishers

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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, ar
The Six Disciplines of Agile Marketing
Language: en
Pages: 304
Authors: Jim Ewel
Categories: Business & Economics
Type: BOOK - Published: 2020-10-06 - Publisher: John Wiley & Sons

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Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Ag
Hacking Marketing
Language: en
Pages: 290
Authors: Scott Brinker
Categories: Business & Economics
Type: BOOK - Published: 2016-03-02 - Publisher: John Wiley & Sons

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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than i
Quantum Marketing
Language: en
Pages: 241
Authors: Raja Rajamannar
Categories: Business & Economics
Type: BOOK - Published: 2021-02-09 - Publisher: HarperCollins Leadership

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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecede
Design to Grow
Language: en
Pages: 256
Authors: David Butler
Categories: Business & Economics
Type: BOOK - Published: 2016-02-23 - Publisher: Simon and Schuster

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"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advanta