Mastering the Globalization of Business

Mastering the Globalization of Business
Author: Roger Cartwright
Publisher: Bloomsbury Publishing
Total Pages: 202
Release: 2017-03-14
Genre: Business & Economics
ISBN: 0230802028

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The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.


Mastering the Globalization of Business
Language: en
Pages: 202
Authors: Roger Cartwright
Categories: Business & Economics
Type: BOOK - Published: 2017-03-14 - Publisher: Bloomsbury Publishing

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The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a
Mastering Global Business
Language: en
Pages: 367
Authors: George Bickerstaffe
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Financial Times/Prentice Hall

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Pages: 340
Authors: Thomas A. Cook
Categories: Business & Economics
Type: BOOK - Published: 2020-08 - Publisher: CRC Press

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Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales dr
Mastering Global Markets
Language: en
Pages: 392
Authors: Michael R. Czinkota
Categories: Export marketing
Type: BOOK - Published: 2004 - Publisher: South Western Educational Publishing

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This book is designed for business professionals that are either thinking about taking their business global or want to improve their global strategy. Beginning
Fundamentals of Business-to-Business Marketing
Language: en
Pages: 319
Authors: Michael Kleinaltenkamp
Categories: Business & Economics
Type: BOOK - Published: 2015-03-02 - Publisher: Springer

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​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to