Maximum Influence

Maximum Influence
Author: Kurt W. Mortensen
Publisher: AMACOM/American Management Association
Total Pages: 258
Release: 2004
Genre: Business & Economics
ISBN: 9780814428047

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Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.