Measurement And Research Methods In International Marketing
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Measurement and Research Methods in International Marketing
| Author | : Marko Sarstedt |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 252 |
| Release | : 2011-08-23 |
| Genre | : Business & Economics |
| ISBN | : 1780520948 |
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Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
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